We've all have a friend that can rock it out on karaoke night, we all know that struggling garage band that we have no idea why the never made it big, and we all have heard of those one-hit-wonders that made millions of dollars off of one song never to be heard of again.
With shows such as American Idol, raw undiscovered talent is exploited. The winner gets a recording label. Meanwhile the rest of the group, often very talented themselves, are discarded often never to be heard of again.
Hardly seems fair, does it?
Clearly there is an excess of talent out there. Recording labels create a false scarcity of talent by limiting contracts creating a false demand. By doing so they control the sale price of the music and control the gross profits.
Most of the musical artists I know would be happy to make a modest living from their talents. However, since the recording labels have created a false supply and demand, only a select few make millions while the rest of the talented artists wait tables or perform whatever other task to make ends meet.
Why shouldn't more artists be allowed the opportunity to be discovered? That's right... there is no good reason for it not to happen.
What I have in mind is a basic model that would allow mass amounts of starving artists to be discovered, with no cost to the band. The downside, if you can call that, would be that that increased supply of quality artists with the same amount of demand would cause per album or per song costs (and profits to the artist) to be less. So rather than one artist being discovered and making $1,000,000 a year then ten get discovered and make $100,000 a year. That is just a generalization, of course, but you get the idea.
There are "services" out there that bands or artists can pay for that will "help" them get discovered, hiring agents to find you gigs, etc. Most of them are scams. They get rich while the starving artist gets to skip another meal. That is the old way. This service would embrace modern ways, be much more user friendly, and free to the artists.
I've thought about this idea for a while and it seems like a win-win situation to me. The general public gets more talent to select from and more artists get discovered and get to follow their passion.
Lets make this happen!
Saturday Aug 11,2012 12:00 AM